TFC project — luxury bar interior
Hotel F&B project — Asia
F&B Consulting · Asia & Europe

Built in operations.
Designed for results.

We don’t impose templates. We build around your operation — from first concept to daily execution, across some of the most demanding F&B markets in Asia.

Shanghai · Bangkok · Lisbon
Hotels, restaurants & hospitality groups
End-to-end delivery
02
Space Design
Kitchen & concept design that actually works
03
Menu & Operations
Menus, SOPs & staff training
04
Technology
Systems that fit your operation & market
05 — 06
Operations & Corporate Interim
Operational management, turnarounds & interim senior F&B roles across Asia
Concept Development Kitchen Design Feasibility Studies Menu Engineering Operational Systems Staff Training F&B Modelling Interim Management Space Design Technology Integration Market Entry Turnaround & Recovery Concept Development Kitchen Design Feasibility Studies Menu Engineering Operational Systems Staff Training F&B Modelling Interim Management Space Design Technology Integration Market Entry Turnaround & Recovery
A different approach

Consulting that lives in the real world.

Most consultants hand you a report and leave. We stay involved through execution — because a strategy is only as good as what happens on the floor.

1
We start with your operation, not a template

Every restaurant has a DNA — your team, your market, your constraints. We build around that, not over it.

2
We stay involved through execution

From feasibility to opening week and beyond. We don’t disappear after the deck is delivered.

3
We bring technology in when it adds real value

Operational tech that fits your market and your team. We map the operation first, then select the tools — never the other way around.

4
We cover the whole picture

Concept, design, menu, staff, systems, and management — under one roof, with one team who understands how all the parts connect.

Culinary craft

“The F&B industry deserves better. Better design. Better operations. Better results.”

Bruno Magro — Founder, Think Food Concepts

Our track record
15+
Years in Asian F&B markets
3
Active offices across Asia & Europe
6
Service disciplines, one team
End‑to‑end
From idea to daily operations
What we do

Six disciplines.
One integrated practice.

Each service is designed to work standalone or as part of a full end-to-end engagement.

01
Study & Development

The foundation of any successful F&B project. We validate ideas before money is committed.

Feasibility planning & market analysis
Concept development & positioning
Assessments & viability reviews
F&B financial modelling
Operator & supplier selection
02
Space Design

Spaces that perform as well as they look. Kitchen design is where most concepts lose or make money.

Concept & interior design direction
Kitchen design & flow optimisation
Design development & local viability
Project management & construction oversight
03
Menu & Operations

Menus and systems that hold up under real conditions — staff changes, peak service, multi-outlet pressure.

Menu development & costing
SOP manual creation
FOH & BOH staff training
Contractor & supplier appointment
04
Technology & Digital

Operational technology that actually fits how your team works. No overcomplicated setups.

Systems integration & stack selection
Real-time cost control & reporting
Workflow-first digital design
Ongoing technology management
05
Operations

Hands-on operational support for openings, underperforming venues, and scaling businesses.

Pre-opening & launch management
Operational audits & reviews
Performance & cost optimisation
Turnaround & rescue engagements
06
F&B Corporate Interim

Senior F&B leadership on a temporary basis — for critical roles that can’t wait for a permanent hire.

Interim F&B Director & GM roles
Strategic direction & market analysis
Operational excellence programmes
Team restructuring & leadership
Technology & operations

We map the operation first. Then we select the tools.

Technology should follow operations, not lead them. We design the workflow first — then integrate the tools that make it run faster, cheaper, and with fewer errors.

This means tech implementation that actually gets used. From food safety digitisation and recipe cost management to real-time performance dashboards and operational workflows — we build the system around how your team works, not how a vendor wants to sell it.

See our technology service →
How we use it
Digitising daily operations

We replace paper checklists, manual logs, and spreadsheet-based reporting with systems your team will actually use on the floor.

How we use it
Making cost control visible

Recipe costing, yield tracking, and food cost variance become live numbers your chef and GM can act on — not a monthly surprise.

How we use it
Building operational consistency

SOPs, task workflows, and compliance checks embedded into how the team works every shift — not stored in a manual no one reads.

How we use it
Giving operators real visibility

We set up performance views that tell owners and managers what’s actually happening across their operation — not just what the POS logged.

Our Presence

Where we work.
How we show up.

We have opened, operated, and advised in some of the most competitive F&B environments in the world. That market experience shapes everything we do.

Shanghai
Greater China — HQ

Our primary base in Asia. Deep relationships with hotel groups, developers, and restaurant operators across the city and broader China market.

Bangkok
Southeast Asia

Active operations across Thailand and wider SE Asia. One of the region’s most dynamic F&B markets — and one we know from the inside.

Lisbon
Europe

European presence for international clients looking to enter or expand in the Iberian Peninsula and broader European hospitality market.

F&B Corporate Interim

When you need senior F&B leadership now.

Securing the right senior talent takes time. Interim management fills critical F&B roles without the delay — or the long-term commitment.

1
Interim Management Expertise

Capable of assuming key F&B roles temporarily, ensuring smooth operations and strategic direction from day one.

2
Strategic Development

Crafting F&B strategies aligned with business objectives — market analysis, concept creation, and growth planning.

3
Operational Excellence

Streamlined workflows, quality assurance, and service standards that raise performance while improving the guest experience.

Fast

Deployment within days, not months. Senior-level coverage when you need it most.

Flexible

Engagements from 30 days to 12+ months, scaled to your actual situation.

Asia

Deep regional knowledge across SE Asia and Greater China — not parachuted in from elsewhere.

Full‑stack

Kitchen, floor, finance, and technology. We cover the whole operation, not just one layer.

Typical interim engagement: hotel group F&B transition, new concept launch, turnaround, or expansion into a new Asian market.

Discuss your situation →
ConceptLab

Signature concepts, ready to launch.

A library of fully-developed F&B concepts built by TFC — designed, branded, and operationally structured. Each one ready for launch, licensing, or the right partnership.

Concept collection — food and wine
What each concept includes
Brand Identity

Name, visual language, tone of voice, and positioning. A concept that knows what it is and who it’s for.

Menu Logic

Full menu architecture with food and beverage direction, pricing strategy, and kitchen execution requirements.

Interior Direction

Spatial concept, mood references, and design language. A clear brief for any architect or interior designer.

Operational Framework

SOPs, staffing model, kitchen workflow, and service standards. The operational backbone ready to train against.

Financial Model

Revenue projections, cost structure, and break-even analysis calibrated to your target market and format.

Market Fit Assessment

Each concept is matched to the markets where it performs — city, format, and competitive context evaluated.

Hotel Concepts
Built for hospitality environments

Concepts designed around the realities of hotel F&B — mixed guest profiles, operational complexity, brand alignment, and the need to work at breakfast, lunch, and dinner.

All-day dining concepts
Rooftop bar & lounge formats
Signature restaurant concepts
In-room & amenity formats
Freestanding Concepts
Standalone restaurants & bars

Independent restaurant and bar concepts built with a defined identity, scalable format, and the operational depth to survive and grow beyond year one.

Casual dining & neighbourhood restaurants
Specialty bar & cocktail concepts
Fast casual & counter formats
Multi-unit scalable formats
+150
F&B openings supported across Asia
+12
Turn-key concepts available now
2
Concept formats: Hotel & Freestanding
Request a concept deck →
Let’s talk

Every project starts with a conversation.

30 minutes. No pitch. We listen to your situation and tell you honestly what kind of help would actually make a difference.

Book a free call → Send us an email